Thinking Hans Dieter Reichert. 04 19 1959
Hans Dieter Reichert was born on April 19, 1959. Not in a hospital like most people, but in his grandparent’s house in Würdinghausen (village), Sauerland, Germany. At the age of 18 he did an apprenticeship as compositor before went to university in Essen. Hans studied in four different cities Essen, Wuppertal, Basel and finished in...
Thinking Rudolf de Harak. 04 10 1924
“The designer’s constant intention is to create and communicate within a framework of aesthetic standards that clarifies information and enriches its meaning.” Rudolf de Harak studied commercial art at the New York School of Industrial Arts . After he graduated, he was drafted into the infantry for World War II. After the war, he apprenticeship...
Thinking Jan Tschichold. 04 02 1902
Jan Tschicchold was born on the April 2nd, 1902 in Leipzig, Germany. He studied at the Akademie für Graphische Künste und Buchgewerbe in Leipzig and the Kunstgewerbeschule in Dresen. In 1921, at age of 18, Tschichold taught typography and lettering at the Meisterschule fur Deutschlands Buchdrucker in Munich. His book, Die nue Typographie became one...
Thinking Bradbury Thompson. 03 25 1911
Bradbury Thompson was born on March 25 1911 in Jones Park, Riverside, Connecticut. Thompson graduated from Washburn University. He started his career by working at Capper Publication and he promoted to be an Art Director with Rogers-Lellog-Stillson. In 1938, Thompson was began to involve with Westvaco Inspirations. At this stage of his career he designed...
Thinking Hans Neuburg. 03 20 1904
Hans Neuburg was born on 20th March 1904 in Grulich, Czechoslovakia. In 1910, Neuburg became a residence in Zurich. He got some commercial apprenticeship and then in 1928, he was employed as a copywriter by Max Dalang. He worked as a freelancer before he hired by Jean Haecky in Basle as an advertising manager. In...
Thinking Herb Lubalin. 03 17 1918
“You can do a good ad with poor typography, but you can’t do a great ad with poor typography.”
Thinking A G Fronzoni. 03 05 1923
“We need to aim at essential things, to remove every redundant effects, every useless flowering, to elaborate a concept on mathematical bases, on fundamental ideas, on elementary structures; we strongly need to avoid waste and excess.” AG Frozoni was born on March 15, 1923 in Pisoia, Italy. He opened his studio in Bresica in 1945...
Thinking Lester Beall. 03 14 1903
“All experience in fields directly or indirectly related to design must be absorbed and stored up, to provide the inspirational source that guides, nourishes and enriches the idea-flow of the designer.” Lester Beall was born on March 14, 1903 in Missouri, Kansas City. He was educated at University of Chicago with Pb.B in History Art...
Thinking Anthon Beeke. 03 11 1940
Anthon Beeke was born on March 11, 1940 in Amsterdam, Netherlands. He didn’t attend any school to learn graphic design instead he worked as an assistant for Ed Callahan in Germany, Jacques Richez in France and Jan Van Toorn in Netherlands. in 1963, he started up as an independent designer. He became a partner in...
Thinking Colin Forbes. 06 03 1928
Colin Forbes was born on March 6, 1928 in London, England. He studied at the Central School of Arts and Crafts and while he studied there he worked as an assistant of Herbert Spencer. At the end of the semester he worked as a freelancer. He also worked as an art director with an advertising...
Thinking Ruedi Baur. 03 05 1956
Ruedi Baur was born on March 5, 1956 in Paris. He spent his childhood in France and then moved to Switzerland to learn graphic design with Michael Baiviera. He obtained his diploma in graphic design in 1979 at the Schule für Gestaltung in Zurich. He created BBV studio in Lyon in 1983. In 1989 he...
Thinking Peter Von Arx. 06 11 1936
Peter von Arx was born in Basel Switzerland on June 11, 1936. From 1953 to 1957, Arx Studied Graphic Arts-Lithography and continued his studies at Kunstgewerbeschule, Basel until 1961. He became a freelance graphic designer and started to teach at Kunstgewerbeschule in 1964. He became an instructor for lithography, offset printing, letter form and color....