Thinking Lester Beall. 03 14 1903
“All experience in fields directly or indirectly related to design must be absorbed and stored up, to provide the inspirational source that guides, nourishes and enriches the idea-flow of the designer.” Lester Beall was born on March 14, 1903 in Missouri, Kansas City. He was educated at University of Chicago with Pb.B in History Art...
Thinking Colin Forbes. 06 03 1928
Colin Forbes was born on March 6, 1928 in London, England. He studied at the Central School of Arts and Crafts and while he studied there he worked as an assistant of Herbert Spencer. At the end of the semester he worked as a freelancer. He also worked as an art director with an advertising...
Thinking Will Burtin. 01 17 1930
“The creative person who can find himself or herself in this expanding universe is not only fortunate but indispensible.”
Thinking Massimo Vignelli. 01 10 1931
“We like design to be visually powerful, intellectually elegant, and above all timeless.” Massimo Vignelli was born in Milano, Italy on January 10, 1931. He studied at Accademia di belle arti, In Milan and later at the School of the University of Venice. In 1957, he came to New york and taught at the Institute...
Thinking Arnold Saks. 09 20 1931
Arnold Saks was born on December 20, 1931. Saks studied at The Syracuse University and Yale school of Design. He established design partnership Ward & Saks in 1958 and Arnold Saks Associates in 1968. His design work range from annual reports, investor relations material, marketing and capabilities brochures, recruiting booklets, corporate identity, poster and other...
Thinking Louis Danziger. 11 17 1923
“Design is a problem-solving activity. Thinking is the application of intelligence to arrive at the appropriate solution to the problem.”
Thinking Ladislav Sutnar. 11 09 1897
“Good visual design is serious in purpose. Its aim is not to attain popular success by going back to the nostalgia of the past, or by sinking to the infantile level of a mythical public taste. It aspires to uplift the public to an expert design level. To inspire improvement and progress demands that the...
Thinking George Lois. 06 26 1931
George Lois was born on June 26, 1931 in the Bronx, New York. Lois attended the High School of Music and Art. He continue his education at Pratt Institute even though he received an offer basketball scholarship to Syracuse University. He only last for a year in Pratt and decided to work for Reba Sochis....
Thinking William Golden. 03 31 1911
William Golden was born on March 31, 1911 in New York, USA. He started his career as a lithographer and a photo-engraver in Los angles at the age of 17. He returned to New York in the early 1930′s and worked as promotional designer for Hearst;s Journal American. In 1937, he worked for the Columbia...
Thinking Edward McKnight Kauffer. 12 14 1890
Kauffer was born in Great Falls, Montana on December 14, 1890. He was raised in very poor family, at the age of 12 he dropped out of school and started work at local theater as a painter scenery. In 1910, He moved to California and worked in a bookstore. Joseph Mcknight, one of regular customers...