A blog focused on inspirational forms of typography,
books, art, architecture, design, grid systems, illustration and photography.
Thinking Typographer
Thinking Franco Bassi. 02 19 1920

Thinking Franco Bassi. 02 19 1920

Franco bassi was born on February 19, 1920 in Milan Italy. He studied at Accademia di Belle Arti di Brera. He started working at Olivetti in 1949 and later became an Art Director at Ollivetti design and advertising studios. He also worked as an Art Director Weisscredit in Lugano, and Italconsult in Roma. His clients...
Thinking Wolfgang Weingart. 02 06 1941

Thinking Wolfgang Weingart. 02 06 1941

“The synthesis of my work was actually the story of my life in retrospect.”
Thinking Pieter Brattinga. 01 31 1929

Thinking Pieter Brattinga. 01 31 1929

Pieter Brattinga was born on January 31, 1931 in Hilversum, Netherlands. He studied in Leiden, Paris and London. In 1951, at the age of 20 he became a design director at his family’s printing house Steendrukkerij de Jong & Co, Hilversum. At the same time he published Kwadraatbladen, a series of square brochures on various...
Thinking Hans Rudolf Bosshard. 01 25 1929

Thinking Hans Rudolf Bosshard. 01 25 1929

I set strong rules for myself – and love the architecture of the Baroque. I fundamentally think rationally – but love the strange and the absurd. I love wit – but hate people’s grin. I appreciate clarity and transparency – but publish a book under a pseudonym. I often approach typography like a concrete painting...
Thinking Massimo Vignelli. 01 10 1931

Thinking Massimo Vignelli. 01 10 1931

“We like design to be visually powerful, intellectually elegant, and above all timeless.” Massimo Vignelli was born in Milano, Italy on January 10, 1931. He studied at Accademia di belle arti, In Milan and later at the School of the University of Venice. In 1957, he came to New york and taught at the Institute...
Thinking Werner Jeker. 12 25 1944

Thinking Werner Jeker. 12 25 1944

“Black and white is the simplest and the most radical expression.” Werner Jeker was born on December 25, in 1944 in Mumliswill, the Swiss German Canton of soleure. He apprtenchip at Hugo Welti studio and obtained of Federal grants of Applied Arts in 1968. He became a freelancers as an illustrator, graphic designer and teacher...
Thinking Max Bill. 12 22 1908

Thinking Max Bill. 12 22 1908

“Even in modern art, artists have used methods based on calculation, inasmuch as these elements, alongside those of a more personal and emotional nature, give balance and harmony to any work of art.”
Thinking Arnold Saks. 09 20 1931

Thinking Arnold Saks. 09 20 1931

Arnold Saks was born on December 20, 1931. Saks studied at The Syracuse University and Yale school of Design. He established design partnership Ward & Saks in 1958 and Arnold Saks Associates in 1968. His design work range from annual reports, investor relations material, marketing and capabilities brochures, recruiting booklets, corporate identity, poster and other...