Wim Crouwel was born on November 21, 1928 in Groningen, Netherlands. Crouwel was trained at the Academy of Arts and Crafts Grningen and the Institute for Arts and Crafts Amsterdam. Crouwel began his design career in 1951 as a freelancer. In 1956, he went into partnership with Kho Liang Je. A year later he collaborated with him in the Atom Exhibition, Amsterdam. Crouwel was awarded the Belgian Ordre Leopold II with Tom de Heus for designing the Benelux pavilion at the Brussels World Fair.
In 1963, Crouwel founded Total Design with Benno Wissing, Friso Kramer and the Paul Schwarz and Dick Schwarz. Since 1928, Crouwel designed extensive of work for the Stedelijk Museum from 1964 to 1985. After leaving Total design in 1980, He became a full time professor at Delft University.
Who doesn’t know Wim Crouwel. When I ask graphic design student who is your favorite designers, Crouwel is one of them. The strict geometric forms into his poster and logo designs make people easily recognize. I went to the Crouwel / Vignelli’s lecture on October 25, 2007. Crouwel and Vignelli were awesome. They always stress on their philosophy and belief as modernism.
I knew that I had a chance to met Crouwel. I purposely bought a silver ink pen for his autobiography. (see below)