Title: Dutch Art + Architecture Today
Paperback: 44 pages
Publisher: The Netherlands Ministry for Cultural Affairs, Recreation and Social Welfare
Language: English
Size: 250 x 210 mm / 9.84 x 8.26 inch
In 1970, Van Toorn started to design the first issue of Dutch Art + Architecture Today published by the Netherlands Ministry for Cultural Affairs, Recreation and Social Welfare. The aim of the magazine was to provide information about significant developments in painting, sculpture, drawing and graphics, architecture, film and video, and applied art and “intermedia”.
DA+AT covers was also a postal package, There is a mark of perforated strip along the fore-edge. It gives a rough edge which is nice. I do like the way Van Toorn designed the date of the magazine. It feels like a stamp. The magazine is set in universe 55 roman and bold. It like most of dutch design the space are tight. The three column grid was divided with a rules to divide them. The vertical rules give impression of structure which very appropriate for architecture magazine. The rules remind me to the ABC magazine edited by Hans Schmidt, Mark Stam, El Lissitzky and Emil Roh.
The magazine structure remained the same till the end of publication in 1989. It’s amazing to see a nice magazine which was no advertising and cost nothing.
1 comment
norman hathaway says:
Oct 8, 2011
I love these. JVT told methe cover was designed this way as there was very little money available to produce them, so he developed a cover that could be re-utilized for every issue, with only the need for a cheap 2-color label to create a new ‘cover’.